April 1, 2018 · Retail · (No comments)

Pave Your Article Marketing Campaign With Gold By Targeting Readers


Chris YatesThey’re creating article marketing campaigns and throwing tons of articles out there hoping to drive hordes of traffic to their websites. But here’s the problem… you don’t want hordes of traffic, you want high quality targeted traffic to visit your website.Think about it for a minute. You’re article marketing campaign is designed to to promote something:Website Newsletter or Ezine Blog Product Service Seminar Affiliate product It naturally follows that you’re writing articles to attract the best visitors to your website. I’m talking about the kind of high quality visitors that are actually interested in what you have to offer.If we were having a discussion about traffic generation and how to get high-quality traffic to your website, we would call these sought-after visitors “targeted visitors.”Well, I’m here to tell you that article marketing is no different. You only want to write articles that will attract the people who are interested in what you have to offer and interested in reading your article. You’re not writing for every Tom, Richard, and Harriet browsing around on the internet.You WANT Targeted Readers from Your Article Marketing Campaign!Targeted readers are the people who are most likely to read your article and respond to your offer. They are the people who want what you’ve got.So, who are your targeted readers?Put yourself in your targeted readers shoes for a minute and answer some basic questions:- Who do you want to read your article? – What is their age, sex, occupation, etc.? – What are those people looking for when they go online? – What kind of information are they searching for? – Do they have any problems related to what you have to offer? Knowing the answers to these questions will allow you to write articles that go right to the heart of your targeted readers. It will also get the most bang for your buck from each article that you write.When you get ready to sit down and actually write your article, pretend that you are talking directly to one of your targeted readers. Make your article conversational and address something that’s important to your targeted readers.Your article marketing campaign should be designed to speak directly to your targeted readers in a way that will peak their interest.You shouldn’t design an article marketing campaign that’s so broad that you’re trying to write articles that will appeal to everyone… You only want to appeal to your target readers.Create an article marketing campaign specifically for targeted readers and your article is sure to be read by the people who count.

Savvy internet marketers generate thousands of dollars from Article Marketing marketing each year. To get instant access to The Amazing Article Formula that gets articles distributed, published, and read, Visit http://www.ArticleFormula.com Now! Or submit articles to http://www.Fresh-Articles.com!

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November 14, 2017 · Retail · (No comments)

Submitted by: Antonette Pua

Hows your Black Friday post sales?

Black Friday marks the day you start doubling your daily rate of sales, for it ushers in the profit-generating holiday season.

I hope you reached, if not exceeded, your target sales.

If that wasnt the case, you can learn a thing or two from this article.

In addition to your hot deals, well-stocked inventory and reliable carrier service, see to it that your shopping cart is ready for the Black Friday bonanza.

That simply means do not give your customers any reason to abandon their shopping carts and deprive you of that sale which every seller covets.

Cart abandonment obstructs the upward movement of your sales on Black Friday, but if you look at it from a customers standpoint, you can keep it from happening.

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Why do Customers Abandon Their Carts?

Nobody wants a tedious checkout process, whether it involves filling out a long form or jumping from one page to another.

The easiest way to send your customers away to your competition is to ask them to register to your website before they can make a purchase.

Make your checkout flow customer-friendly by giving your customers the option to check out as a guest or as a registered member.

Another reason people abandon their carts is the page load time.

If it takes forever for your checkout page to load, whether on desktop or mobile devices, then buyers will opt for another site which loads faster.

According to eCommerce specialists, the cart abandonment rate on mobile devices in 2015 hit 76%, which was higher than the 70% abandonment rate on desktop.

That goes to show that majority of online shoppers use their phones or tablets to make a purchase.

Now that you know that for a fact, make sure youve got a responsive website design which automatically adopts itself to the users screen size.

Making Essential Info Available

Once a customer fills their shopping cart with items from your store, getting them to check these out doesnt take so much.

The fact that they were able to pick an item they like means that you did a great job preparing your products for Black Friday.

Next to spotting great deals, though, they want a clear return policy and shipping cost.

If they find out that you have hidden shipping charges, theyll be gone faster than you can say wait.

In order to gain a buyers trust and loyalty, you need to be transparent with this kind of information.

Aside from that, adding positive testimonials or customer feedback to your checkout page can help increase your sales, too.

The honest opinion both positive and negative of people who have actually used the products that you sell can strongly influence the purchasing decision of a new customer.

So roll out those customer reviews and see how they persuade online shoppers to spend in your store.

If all else fails, dont fret. Heed the advice of experts on cart recovery such as John of Cart Recover.

About the Author: Online sellers don’t be left behind. Multichannel marketing is the quickest route to reach your customers. Head over to


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